So, you’ve had the brand for some time and wished to renew its market standing through a new logo. The new logo is vibrant and vigorous but, how will you ensure to uplift the company’s standing? Brand marketing is as crucial as sales itself or seldom more!
The company logo is like the face of the entire organisation. People will recognise just by looking at the design. It needs to be thought through and carefully crafted. Once the new design is created, you need to consider a few marketing strategies to introduce it to the world.
Why is a Logo important for business?
The basic idea is to grab attention. The brand’s logo needs to be simple yet innovative. If you look at Nike’s logo, you’d observe how a simple white tick sign has changed the world! As we remember the faces of our loved ones, the same goes with brand’s logos as well.
The font, colour, design and placement are crucial aspects of logo design. All of these create an impact on the consumer. It forms the foundation of a brand’s identity and becomes memorable to the audience. A logo harbours loyalty all while separating you from the competition.
Here are some tips on how you can promote the new logo
The content
People these days are more interested in the 15-second reels than pictures or longer videos. This fast-paced internet era urges content creators to produce the most innovative ideas to grab the audience’s attention. You see, the attention span of an average smartphone user has come down to 7 seconds.
Many top brands have ideated quirky content to rebrand themselves with the new logo. Dunkin’ Donuts is now just Dunkin’. They’ve changed their store’s look and now have rebranded with a refreshing message. Some of the corporations rebrand their logo to stir things up and change the market game.
Email marketing
Email marketing is the most efficient means of marketing. The response here is more engaging and profitable than any other means. Did you know, for every dollar you spend on email marketing, you get a $42 Return on Investment (ROI). Create a list of email contacts and send them updates about your brand’s logo.
Finding emails has become easier than before. You can fetch and validate them within minutes using the email search tool, GetEmail.io. This AI-powered tool also comes with a chrome extension to your Linkedin account. So, you can get an email contact on this website in a blink of an eye.
The Offers
Another productive way to create a buzz around the logo is organising a launch. Gather all the media’s attention through the launch party. Social media will anyhow make noise to a larger audience. However, if you wish to hit the local target, then local news media is the direction you need to head towards.
Promote in-person with flyers and hoardings. It will definitely grab the local’s attention. Write interesting content for the blogs and share them on your regular blogging websites. And, do not forget to give away branded goodies. People love free things and they will certainly remember your new logo and branding with the free stuff you offer.
These are a few sure shot suggestions that will make an impact on the audience. How do you like them? Are there any points you’d like to add? Do let us know; we will be happy to hear them out!
